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Affiliate & Sponsorship Disclosure

Last updated 31 Oct 2026

Affiliate and Sponsorship Disclosure

Partners Academy

Last updated: 31 October 2026

1. Introduction

Partners Academy is committed to transparency, honesty and responsible commercial practices.

This Affiliate and Sponsorship Disclosure explains how we may earn revenue through affiliate marketing, sponsorships, advertising, commercial partnerships, promotional arrangements and other business relationships.

Partners Academy is operated by KAI Holdings Ltd, a company registered in England and Wales.

Our platform provides affiliate marketing education, professional training, industry resources, networking opportunities, courses, webinars, consultancy and related services.

Some of the content, recommendations, links and opportunities featured on our platform may involve commercial relationships from which we receive compensation.

We aim to identify these relationships clearly so that users can make informed decisions.

2. What Is Affiliate Marketing?

Affiliate marketing is a form of performance-based marketing in which a publisher, content creator, website operator or other promotional partner may receive compensation for referring customers, leads or other qualifying activity to a business.

For example, when you click an affiliate link on Partners Academy and subsequently make a qualifying purchase, register for a service or complete another qualifying action, we may receive a commission from the relevant merchant or affiliate network.

The amount and structure of compensation may vary depending on the advertiser, product, service, affiliate programme and applicable terms.

3. Affiliate Links and Commissions

Some links published on Partners Academy may be affiliate links.

Where you follow one of these links and complete a qualifying transaction, KAI Holdings Ltd may receive a commission, referral fee or other form of compensation.

Affiliate compensation may include:

  • A percentage of a qualifying sale.
  • A fixed amount for a qualifying purchase.
  • Payment for a validated lead or registration.
  • Recurring commissions for eligible subscriptions.
  • Performance-based bonuses or incentives.
  • Other compensation permitted by the relevant affiliate programme.

Where we receive affiliate compensation, we will make the commercial nature of the relevant link or recommendation clear to users.

Unless otherwise stated, affiliate commissions are paid by the merchant or affiliate network rather than directly by the customer.

However, we do not guarantee that prices accessed through affiliate links will be the lowest available. Users should compare prices, conditions and alternatives independently.

4. How We Identify Affiliate Content

We aim to make affiliate relationships identifiable before users interact with relevant promotional content.

Depending on the context, affiliate content may be identified using wording such as:

  • "Advertisement" or "Ad".
  • "Affiliate link".
  • "Contains affiliate links".
  • "We may earn a commission if you purchase through this link".
  • "Paid partnership", where appropriate.

Where content is advertising under applicable rules, we will use clear advertising identification rather than relying on ambiguous wording.

Disclosure wording will be positioned prominently and close enough to the relevant content or link to be readily understood.

We do not consider a disclosure buried solely within this policy to be sufficient for every individual affiliate promotion.

5. Sponsored Content and Paid Partnerships

Partners Academy may enter into paid commercial arrangements with merchants, advertisers, affiliate networks, technology providers, educational organisations and other businesses.

These arrangements may include:

  • Sponsored articles and educational resources.
  • Sponsored webinars and workshops.
  • Sponsored courses or training modules.
  • Paid product demonstrations.
  • Sponsored newsletters and email promotions.
  • Sponsored placements within member areas.
  • Paid promotional campaigns.
  • Sponsored awards, events and industry activities.
  • Commercially funded research or educational projects.

Where content is paid for, controlled by or otherwise commercially influenced by a sponsor, we will disclose that relationship clearly and prominently.

Sponsored content may be labelled "Advertisement", "Sponsored Content" or another clear description appropriate to the arrangement.

Payment for sponsorship does not automatically mean that Partners Academy independently endorses every statement, product or service promoted by the sponsor.

6. Sponsored Courses and Educational Content

Some courses, training materials, workshops or webinars may be developed with commercial support from third-party businesses.

This may include financial sponsorship, provision of software, access to technology, free products, specialist speakers or other forms of support.

Where a course or educational resource is sponsored, we will disclose the relevant commercial relationship in an appropriate and prominent manner.

Where a sponsor has editorial influence or control over content, that relationship will also be made clear.

We aim to distinguish between independent educational material and content that forms part of a commercial promotion.

Users should not assume that a product or service discussed in a sponsored course is necessarily the best or only available option.

7. Independent Instructors and Guest Speakers

Partners Academy may host educational content from independent instructors, teachers, consultants, trainers and industry experts.

These contributors may have their own affiliate relationships, sponsorship agreements, commercial interests or business affiliations.

Independent instructors are required to disclose relevant commercial relationships that could affect how their content, recommendations or endorsements are understood.

For example, an instructor recommending software in return for a commission, sponsorship payment or other material benefit must clearly disclose that relationship.

We expect instructors to comply with applicable advertising and consumer protection laws, including relevant UK advertising standards.

Partners Academy may require correction, additional disclosure or removal of content where commercial relationships have not been appropriately identified.

Independent instructors remain responsible for their own statements and commercial disclosures, subject to the contractual and legal responsibilities of KAI Holdings Ltd.

8. Product and Service Recommendations

Partners Academy may discuss or recommend affiliate networks, tracking platforms, marketing software, website services, advertising tools, educational resources and other products relevant to affiliate and digital marketing.

Some recommendations may involve affiliate commissions, referral payments, free access, complimentary products or other commercial benefits.

We aim to ensure that recommendations are presented accurately and that relevant commercial relationships are disclosed.

We do not guarantee that any recommended product or service will meet every user's requirements or produce a particular financial or commercial outcome.

Users should evaluate pricing, suitability, functionality, contractual commitments and alternative products before making a purchase.

9. Merchant Offers and Affiliate Opportunities

Partners Academy may publish affiliate programmes, merchant offers, commission opportunities, promotional campaigns and other commercial listings.

Some listings may be submitted by merchants, advertisers, networks or other third parties.

Listings may be available publicly in summary form, with additional details accessible to eligible paid members.

The inclusion of an affiliate programme or commercial opportunity does not automatically constitute an endorsement or guarantee of the advertiser, commission structure, payment reliability or expected results.

Where a merchant pays for a listing, enhanced placement, promotion or other preferential exposure, we will identify the relevant commercial arrangement clearly.

Paid placement will not be presented as an independent editorial ranking.

Merchants and networks are responsible for the accuracy of their programme terms, subject to any verification or other legal obligations applicable to Partners Academy.

10. Paid Listings and Featured Placement

Partners Academy may offer businesses the opportunity to purchase featured listings, enhanced visibility, sponsored positions or promotional exposure.

Where placement is influenced by payment or another material commercial arrangement, this will be disclosed where necessary to avoid misleading users.

Any ranking, recommendation or comparison presented as independent will not be secretly determined by undisclosed sponsorship payments.

We may apply separate editorial, relevance, quality or moderation criteria when deciding which businesses or offers to display.

11. Promotional Codes, Discounts and Special Offers

Partners Academy may publish discount codes, promotional offers, trial arrangements and other incentives provided by third-party businesses.

We may receive compensation when users redeem certain offers or complete qualifying transactions.

Offers are subject to the relevant merchant's terms, eligibility requirements, availability and expiry dates.

We do not guarantee that every advertised discount will remain available indefinitely.

Where a promotion is sponsored or involves an affiliate relationship, we will provide an appropriate disclosure.

12. Gifts, Complimentary Products and Incentives

Partners Academy or its contributors may occasionally receive complimentary products, software licences, event access, services, hospitality or other benefits from commercial organisations.

Where such benefits are relevant to a recommendation, review, endorsement or other promotional communication, we will disclose the relationship as required by applicable law.

Receiving a complimentary product does not automatically mean that we will publish a favourable review.

We aim to ensure that statements about products and services are truthful, supportable and not misleading.

13. Testimonials, Reviews and Endorsements

We may publish testimonials, reviews, success stories and endorsements relating to courses, products, instructors, services or commercial partners.

We aim to ensure that testimonials and endorsements are genuine and accurately represented.

Where a reviewer or contributor has received payment, free products, discounts or other material incentives, we will disclose the relevant connection where required.

We do not permit knowingly fabricated reviews, undisclosed paid endorsements presented as independent opinions or misleading representations of typical results.

Financial performance testimonials are also subject to our Earnings and Income Disclaimer.

14. Industry Awards and Sponsorship

Partners Academy may organise or promote industry awards, nominations, recognition programmes and professional events.

These activities may be supported by sponsors or commercial partners.

Where an award category, event or promotional activity is sponsored, we will disclose the relevant relationship.

Unless expressly stated otherwise under clearly published awards rules, sponsorship does not entitle a sponsor to select winners or influence independent judging outcomes.

Any commercial involvement in judging, nominations, eligibility or voting will be disclosed where material to participants' understanding of the awards.

15. Community and Member-Generated Content

Partners Academy provides professional community features through which members may discuss products, services, affiliate programmes, commercial opportunities and industry experiences.

Members may have independent commercial relationships with the businesses they discuss.

Members must clearly disclose relevant affiliate, sponsorship, employment or other material commercial connections when making promotional recommendations or endorsements.

Members must not present paid promotions as impartial personal recommendations.

Undisclosed advertising, misleading promotions, spam and deceptive commercial practices may result in content removal or account restrictions in accordance with our platform rules.

Statements made by members do not necessarily represent the views of Partners Academy.

16. Affiliate Tracking and Cookies

Affiliate links may use tracking technologies to attribute qualifying referrals or transactions to a publisher or promotional partner.

Depending on the programme, these technologies may include tracking identifiers, cookies, referral parameters or server-side attribution methods.

Where cookies or similar technologies are used on our website, we will comply with applicable privacy and electronic communications requirements, including consent obligations where relevant.

Third-party merchants and affiliate networks may operate their own tracking systems and privacy practices after you leave Partners Academy.

Further information is available in our Privacy Policy and Cookie Policy.

17. Commercial Relationships and Editorial Independence

Partners Academy aims to maintain a clear distinction between independent educational information and commercial advertising.

Commercial compensation may influence which sponsored opportunities are offered or promoted, but it must not be concealed where disclosure is required.

We do not guarantee that every product, service or affiliate programme featured on the platform has been independently tested or reviewed.

Where we describe content as an independent review or comparison, we aim to ensure that the description accurately reflects the review process and any material commercial influences.

18. No Guarantee of Earnings

Affiliate marketing, sponsorships and commercial partnerships can provide opportunities to generate income, but earnings are not guaranteed.

Individual results depend on numerous factors, including experience, traffic, audience quality, conversion rates, advertiser terms, market conditions and business expenditure.

Partners Academy does not guarantee that users will earn commissions, obtain sponsorships or achieve financial success by following links, purchasing recommended products or participating in featured programmes.

For more information, please read our Earnings and Income Disclaimer.

19. Third-Party Responsibility

When you follow a link to an external merchant, advertiser, affiliate network or other third-party service, you may become subject to that organisation's own terms, privacy policy and commercial arrangements.

Partners Academy does not generally control the pricing, availability, contractual terms or fulfilment of products and services sold independently by third parties.

Where KAI Holdings Ltd is itself the contracting supplier or has legal responsibility for a transaction, nothing in this disclosure excludes that responsibility.

Users should review relevant third-party terms before entering into a commercial agreement.

20. Advertising Standards and Legal Compliance

We aim to comply with applicable UK advertising and consumer protection requirements, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), relevant consumer protection legislation and applicable guidance issued by the Advertising Standards Authority and Competition and Markets Authority.

Commercial communications should be clearly identifiable as advertising where required.

We expect instructors, sponsors, advertisers and members who publish promotional content through our platform to comply with applicable legal and advertising requirements.

We may remove or request changes to content that fails to meet those requirements.

21. Reporting Undisclosed Commercial Content

If you believe that content on Partners Academy contains an undisclosed affiliate relationship, misleading sponsorship, deceptive endorsement or other inappropriate commercial promotion, please contact us.

We will review credible reports and take appropriate action where necessary.

Email: help@partners.academy

22. Changes to This Disclosure

We may update this Affiliate and Sponsorship Disclosure to reflect changes in our commercial arrangements, services, advertising practices or applicable legal requirements.

The latest version will be published on our website with an updated revision date.

23. Contact Information

For questions regarding affiliate links, sponsorships, commercial relationships or this disclosure, please contact:

KAI Holdings Ltd
Trading as Partners Academy
Gradene
Station Road
Ulceby
Lincolnshire
DN39 6UQ
United Kingdom

Registered in: England and Wales

Company Registration Number: [INSERT COMPANY NUMBER]

Email: help@partners.academy

Website: www.partners.academy

© 2026 KAI Holdings Ltd. All rights reserved.