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Foundation Beginner

Affiliate Marketing Foundations

The essential starting point: how affiliate marketing works, who does what, how people get paid and how programmes are run.

This Foundation course gives you a clear, practical picture of the affiliate marketing industry. You will learn the language professionals use every day, how merchants, publishers and networks work together, and how commission and tracking actually work.

It is the first step in the Partners Academy learning journey: Foundation → Assessment → Progressive → Advanced.

  • Course duration

    About 3 hours of study, at your own pace

  • Entry requirements

    None – this course starts from the basics.

  • Course outcome

    Certificate of completion from Partners Academy (not an accredited qualification).

  • Assessment

    Short quizzes plus a 10-minute end-of-course test (pass mark 70%).

What you'll learn

  • Explain affiliate marketing and its key terms
  • Describe the roles of merchants, publishers, networks and agencies
  • Compare CPA, CPS, CPL and hybrid commission models
  • Understand how tracking and attribution work
  • Know what a well-run programme looks like day to day

Curriculum

  • 2 sections
  • 7 lessons

Certificate

Complete every lesson and pass the assessments (pass mark 70%) to receive a certificate with a unique verification code.

Example certificate

Show what you've learned

Your certificate confirms you completed Affiliate Marketing Foundations and passed its assessment. Anyone can check it is genuine at its verification link. It is a certificate of completion, not a regulated or accredited qualification.

Verifiable

Unique code and public verification page

Shareable

Print or save as PDF, add to LinkedIn

Based on Searlco University training material by Andy Reeve, Julie Wood and Samia Evans.

Free

Course code: PA-F101

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